LEARN | Are You Optimizing Your Facebook Page?

beauty_sephora_benefit_mascara_poreFacebook is a hard to understand subject (the trickiest social media platform if you ask me). With all of the noise about how you should do this, don’t do this, etc., it’s hard to know what will work for you. After interning for South Moon Under in their Marketing department (shout out to my girls Molly and Taylor!), I took what worked for them and see if it could apply to the Lights Camera Catwalk Facebook page. Here’s what I’ve learned from doing so, as well as talking to fellow bloggers and brands:

1. A no-brainer to many, but worth stating; Make sure your profile picture is the same on all of your platforms so people can recognize you. It’s also nice to update them every season! I just changed mine to a more unique photo than just a simple headshot.

2. Interact; a free form of promoting your blog is through commenting on other blogger’s and brand’s posts! If it’s a genuine and an interesting comment, people will most likely look into your page. Off topic, but this is also true for other blog posts!

3. Test out different times of posting. Some people say that posting before and after peak hours works best, others say posting right in the heart of those hours works best. Test out what works best for your followers, and occasionally test out other times to see if your audience is changing at all.

4. Connect your Instagram to your Facebook page. This took me awhile to figure out, but now that I’ve done so I’ve gotten so much engagement on those posts. For those of you with iPhones, it’s as easy as these steps:

Go to your profile >> Settings >> Linked Accounts >> Facebook >> Share To >> Select your page. 

5. Try different types of content. A status with no links or photos always has and always will get the most views. It’s the way Facebook is set up, and as much as it bugs me, I guess this is what we’re just going to have to live with. I find it the best to use a variety of post setups, from statuses, just photos, just a link, or a combination of those.

6. Last but not least, keep track of what’s working. When it comes to posting times or types, you’re not going to know what to keep doing if you don’t know your statistics. Facebook has a really good Insights page to help with this. You can also use Google Analytics to track your referrals to your site, and see if your referrals from Facebook change in anyway.

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